BFFs, Mary Kate and Ashley Olsen are launching a new, budget friendly clothing line called ‘Olsenboye‘. The clothing line will be in 600 JCPenney stores across the nation in February. On October 26th, the dynamic duo had their own Olsenboye ice cream truck parking and setting up shop in Union Square.

The line is technically aimed at juniors, but the pieces are so versatile that anyone in their 20’s can don it too.
Mary-Kate explains: “It’s great that the older customers will be able to enjoy these items too.” While Ashley divulged that her favorite pieces are the plaid flannel shirts embossed with the Olsenboye logo across the back. “It’s very downtown,” she told

There’s no doubt that this line will prove to be successful, considering that these two gal pals already have 2 high end designer labels in tow, The Row and Elizabeth and James.

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