You, Mom,
& The AFF

It is no secret that mothers and daughters share a special kind of bond. Isn’t it amazing how we can go from bickering with our mothers over trivial matters (I can’t believe you embarrassed me in front of my crush!) to celebrating the fact that your mom is … your mom (Thanks for having my back, Mom)? Because let’s face it, chances are Dad won’t remember what your favorite shade of lip gloss is.

But now, with BFF, you and Mom can redirect your energy to a more…positive… effort and connect with a new BFF overseas by purchasing a set of BFF bracelets! 25% of the proceeds will go to the American Freedom Foundation (AFF).

You, Mom, & The AFF

Kelly Killoren Bensimon from Bravo’s “The Real Housewives of NYC” and daughter, Sea, are BFF’s who just signed up for a new BFF! Watch as they discuss the initiative:

Did you get your BFF bracelet yet? Don’t forget to send us your photo at!

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